Page 93 - 2023 eMag Final Draft

Introduction: This article will explore of excitement, energy, and joy, igniting
the emotional impact of music through an a surge of adrenaline that compels us to
examination of its tempo and rhythm. move or dance in synchrony. On the other

hand, a slower tempo can induce a state of
From the ancient beats of tribal drums tranquillity and contemplation, allowing
to the symphonies of the digital age, music us to delve deep into our emotions and
has always possessed an ability to stir experience a sense of calm and serenity.

our emotions. Beyond the melodies and
harmonies that captivate our ears, there lies However, it is not just the tempo
a profound connection between the tempo alone that shapes our emotional response;
and rhythm of music and the emotional rhythm, the pattern of strong and weak

landscapes they evoke within us. beats within a piece of music, also plays a
pivotal role. The rhythmic structure of a
Whether it is a heart-pounding composition has the potential to evoke a
dance anthem or a soulful ballad, the wide range of emotions, from exhilaration

manipulation of tempo and rhythm has the to melancholy, anticipation to relaxation.
power to transport us, soothe us, and even The combination of strong, steady beats
bring tears to our eyes. can instil a sense of stability, grounding
us in the present moment and creating a

Tempo is a significant aspect of music feeling of security.
that has garnered attention in prior studies.
Researchers and practitioners can easily In recent times, it has become
manipulate tempo to achieve desired effects. increasingly common for students and

Empirical research has shown that altering working adults to listen to music while
the tempo of background music leads to studying or working. Portable music
distinct impacts on listeners’ emotional devices and streaming services have made
responses and consumer behaviour. accessing music easier than ever. People

Faster music tends to evoke more positive can download music, listen to online
emotional responses compared to slower audio broadcasts, or watch music videos
music. Fast-tempo background music has online. Music has even found its way into
been found to enhance in-store traffic softwares and web pages, for instance, the

flow, increase sales volume, reduce dining background music is played when users
time, and even accelerate drinking speed. search for products on a website. Clearly,
However, it is important to acknowledge music holds a significant place in our
The Power of that the current approach primarily interaction with information systems.

relies on empirical evidence rather than
Tempo and Rhythm: theoretical underpinnings. regulate and adjust emotions, fostering
Moreover, music has the power to

Tempo, often described as the speed or a positive and focused mindset. It can
Unveiling the Emotional Impact of Music pace of a musical piece, serves as a crucial boost moods and help manage stress,

element in the setting of emotional tones. anxiety, and monotony. By selecting music
Written by Ho Chia Chien Sr1ComB A lively, upbeat tempo can infuse a sense that resonates with their preferences and
92 93