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Entrepreneurship Sharing Session Tealive is one of Malaysia’s well-known Later, Mr Loo introduced Tealive’s
bubble tea shops, but it doesn’t just focus value proposition, starting off with the
on tea. Tealive outlets have been known technological advancement in their

to sell a wide variety of beverages and operational system. The innovative
snacks too, sometimes even mixing Kitchen Display System (KDS) simplifies
sweet and savory together to create the the company’s barista training process,
perfect combination. The company often which in turn increases the number
collaborates with different companies of skilled in-house baristas in a short

On the 7th of June 2022, the Commerce Club to create inspired drinks. Most recently, period of time. Mr Loo also pointed out
of Kuen Cheng High School organized a talk, Tealive has introduced an onde onde another progressive system in which
inviting Mr Bryan Loo, the Founder and CEO themed menu, which includes local- the headquarters maneuvers the menu

of Loob, to share his entrepreneurial journey delight inspired beverages. TV across every outlet to lessen man-
Mr Bryan Loo with our students. made error and increase productivity. He

Mr Loo kicked off by introducing his company, Loob Holding Sdn Bhd, which was One of many reasons why Tealive takes continued to provide other impressive
established in August 2010. It is a company managing a diverse portfolio of food the throne in the bubble tea industry is systems such as semi-automatic
and beverage brands in Malaysia and other countries worldwide. Loob introduced because the company focuses on outlet equipment and multi-channel ordering.
the largest bubble tea brand in Southeast Asia, Tealive, in 2017, selling more than 60 R&D (Research and Development).

types of drinks with a wide range of topping options. Under their wings, they also Mr. Loo never held back when it came Mr Loo also stated that innovative
have Bask Bear Coffee, which is the largest online coffee delivery brand in Malaysia to outlet development by bringing it forms of branding and marketing play
with over 150 physical and virtual locations. They also created SodaXpress, a beyond regular storefronts. Located in an important role in the development of
sparkling water machine that enables Tealive to create sparkling drinks and become Melbourne, Australia, the world’s smallest Tealive. The company not only has a strong

Malaysia’s leading sparkling water machine retailer. In 2021, Loob moved into the Tealive outlet used to be an abandoned social media presence, but also regularly
kombucha (fermented tea) business with a 35% strategic stake in WonderBrew. ATM Machine before it was rebirthed by collaborates with other companies to
Mr Loo’s team. create themed campaigns with new

At the age of seven, Mr Loo had already dived into the world of business. He began menu items. An example would be their

charging his classmates in Perlis 50 cents to read his comic books at lunch, and collaboration with Food Panda (a food
quickly upscaled the business, buying a collection of cartoons for a discount price delivery service company) to distribute
and renting them out at recess. Before his eighth birthday, he had made nearly free coffee during rush hours in traffic.
US$300. This was a foreshadowing of the success he seemed destined to enjoy later Such campaigns have earned Tealive a

in life. wide array of awards and accolades.

After graduating from university, Mr Loo was stuck in a career he hated. That’s Aside from that, Tealive has a strong track
when he had his first breakthrough moment: quitting his job to chase his passion. Tealive’s Operational System record for scaling up in terms of outlet

Recognizing that Malaysia’s market for tea was undeveloped compared to coffee, development. Tealive has outlets and
he traveled to Taiwan and obtained the Malaysian franchise rights for Chatime, kiosks in various countries throughout
which was owned by La Kaffa, a bubble tea company, and rebranded it into a Asia, most of them being located in petrol
premier lifestyle tea chain with more than 600 stores. Today, the new and improved stations, shopping malls, transportation

franchise, Tealive, continues to grow and expand into one country after another. hubs and more easily accessible areas
where they are able to attract more
customers.

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